Market umbrellas have adopted the unique name because of their use for advertising in outdoor cafes. Years ago, this simple style of umbrella was the only design and style used as patio or garden umbrellas. Cantilever umbrellas are a relatively new adaptation of the umbrella style while the market umbrella is about as basic as it gets.
That is not to say that the canopy of the umbrella has not taken on new adaptations, such as the raised vent to allow air flow.
Market umbrellas are generally the most affordable style for non-commercial home use, often costing a fraction of some of the higher end and larger cantilever umbrellas available for patios today.
During the spring market umbrellas can be bought for prices ranging from approximately $40 to several hundred dollars. It is up the the purchaser to decide how much time will be spent using the umbrella and how often he is willing to replace the umbrella.
Market umbrellas, like all umbrellas, will begin to show wear over time. The most common reason to replace an umbrella is that the canopy has begun to fade. There are protective coatings that can be sprayed onto the fabric of the canopy either at the factory or after purchase that will hinder the fading process. However, some umbrellas, depending on quality, will fade significantly in one year while others will retain their color for several years.
Many people lower the canopy of the market umbrella when not in use. While this may be a good practice to prevent the wind from catching the umbrella and upturning it, it can also cause the umbrella to fade in a non-uniform manner. While none of us enjoy a faded umbrella, since we know it is going to fade over time, it is best to leave the canopy raised if it is left in the sun during the spring and summer months or remove the umbrella to the shade or to indoor storage when not in use.
